e-commerce store in USA

Sculpey : e-commerce store in USA

Project brief.

Scupley is a leading eCommerce store where customers can buy variety of high-quality polymer clays. As the leading brand, it offers a versatile medium for creating unique jewelry, sculptures, home décor, and various other craft projects. They sell clays for all experience levels eg: kids, beginners, experience and artists.

Budget
$25k - $50k
Duration
13 Months
Deliverables
- UX
- UI
- Plugin Development
- Apple Pay
- Payment Gateway Integration
- CRM Integration
- Google Core Vitals

Visit Website

The technology ecosystem we used in this project.

Design

Invision

Illustrator

Project Model

Waterfall

Documentaion

Gdocs

Postman

dbdiagram.io

Backend

PHP

Shopify

Frontend

HTML Bootstrap

DB

Mysql

CI/CD Pipeline

Github Actions

Project Management

Trello

Slack

Describe overall role of Techuz team in this project?

Challenges & Solutions

Migration from Magento to Shopify:

Data Transfer: Ensuring seamless transfer of product data, customer information, and order history while maintaining data integrity. Functionality Mapping: Replicating existing functionalities in Magento within the new Shopify environment, addressing potential gaps in capabilities. SEO Considerations: Maintaining website ranking and organic traffic after the migration through proper SEO strategy and URL redirects.

Heavy Customization of Shopify:

Theme Development: Extending the default Shopify theme to meet specific design requirements and branding guidelines. Functionality Integration: Integrating custom functionalities beyond Shopify's out-of-the-box features, like advanced search filters or product bundles. Third-party Integration: Ensuring seamless integration of existing third-party applications used in the Magento platform.

Lightweight Frontend in React:

Performance Optimization: Building a fast and responsive frontend using React to provide a smooth user experience across various devices. Data Management: Implementing efficient data fetching and handling strategies to optimize performance and avoid unnecessary page reloads. SEO Integration: Ensuring React components are properly indexed by search engines for optimal SEO performance.